Music mogul, philanthropist and entrepreneur Percy Miller, otherwise known as Master P, shares his journey from hip hop artist to serial entrepreneur with a multi-million dollar business legacy. In this exclusive interview, Miller explores how influential hip hop culture has become. He also addresses how corporate America and hip hop can help one another as rappers and large companies unite to create great music and mutual respect.

Millennials offered brands consistent loyalty and a preference for physical stores. But capturing Gen Z's attention and retaining their loyalty is harder. So how can consumer research help to guide brands towards a comprehensive understanding of this generation? Anastasia Pelot, Content & Marketing Manager at Ypulse, talks through her data-driven insights to truly understand this generation.

Good customer relationships are essential for brand growth. So how can you cultivate a strong brand image and ensure positive associations when consumers spot your logo? Writer and researcher Mario Natarelli talks through the essentials to building reliable relationships with customers.

Say hello to four of the startups voted Best in Show at FinovateEurope. They might be small right now, but they're all hoping to make a big difference in the fintech space.

Creativity can be learned, and everyone can develop good copy. One Led Inc's Lead Copywriter Brianne Dromey showed us a complete framework on how to ace the process and write unique headlines.

Shawn Nason explains his concepts on how to find your inner dragon and the importance of understanding the shift between mindsets to 'heartsets'.

All marketers want to be disruptive and bring bold ideas to the table. But it can be difficult to get exciting ideas approved and executed. Carla Johnson explains how she gets people to say 'yes' when pitching courageous ideas.

Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance? One of the most influential names in fintech, David Brear, kicks off our "Gen Z" series by exploring how the behaviors and attitudes of this changemaker generation will require financial services to reinvent themselves.

Female leaders tell us how helping other women in their organisations is not just an important responsibility but also offers great opportunities. Sterling Ingui, Amber Hall, Jenny Price and Ivy Ross reveal that both mentors and sponsors are critical to advance other women's careers.

It only takes one question to spark a powerful discussion. "Hot Takes" brings the biggest names in the business to answer all your burning fintech questions.

If you're part of a small organisation you know how many different hats you're expected to wear – including the new sustainability one. So to help you with your SME sustainability strategy we asked Betul Baykal, ESG advisor and assessor for the Cambridge Institute for Sustainability Leadership, what opportunities you would miss by ignoring sustainability. From regulatory compliance and financial benefits to stakeholder engagement and reputation, learn why tracking a sustainability strategy is essential for SMEs to gain a competitive edge, attract investors, and build a resilient and successful business.

So you've got yourself a sustainability job interview. How can you make sure it will be memorable and you'll stand out from hundreds of candidates to get the job? In the last episode of our sustainability career series, Ben Wielgus uses his experience to guide you through six key strategies to help you secure your dream sustainability role. From researching the company's efforts to showcasing your unique qualities, this video provides practical sustainability interview tips for you to make a lasting impression!

Amid climate change, ageing populations, and global conflict, our planet is facing a whole host of challenges that have the potential to create mass food shortages. But is there a solution staring us right in the face? Priscilla Beal, Global Head of Partnerships at Bayer, argues data science and technology could be the key to making food sustainability a reality.

Brought to you by Streamly and the Content Marketing Institute, Mind vs Machine is a marketing challenge like you've never seen before! Two expert teams go head-to-head to craft their most creative, innovative, winning content marketing pitch. But there's a twist! While one team relies on the power of human mind, the other has AI as a teammate. Join Cathy McPhillips, Geoffrey Director, and Mark Kats as they compete for a chance to prove whether AI - with a little human help - can outperform human creativity or if the human mind remains the key to innovative marketing of the future!

Have you ever thought about the effect that a good piece of music can have on your mood? Or how irritating bad music can be? Now apply that to your brand and you'll realise how important it is to get your audio identity just right. We spoke to sonic branding guru and Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, Roscoe Williamson, to get his guide on how to create the right sound for your brand.

Magdalena Mook, CEO of the International Coaching Federation, discusses how companies can build a culture of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders).

Have you ever felt that moment of peace when you're out in nature? Dr Angela Loader believes that feeling is something everyone should have access to, even those living in urban environments. In this episode of Make It Make Sense, Dr Loader discusses rewilding, an initiative that aims to bring nature back into cities in a unique way. Discover the benefits of rewilding both for climate change mitigation and increased biodiversity, and as a way of connecting people with nature for greater well-being for all.

With hybrid working on the rise, businesses are being forced to reassess their workspaces. Employees facing cumbersome commutes increasingly expect their office time to be worthwhile and comfortable. Komal A. Kotwal, sustainable design leader for health, well-being and equity at HOK, explains the benefits of sustainable office design and how such spaces can be achieved to maximise inclusive workspaces.

At the Money20/20 USA 2023 conference in Las Vegas, FinTech Futures sat down with Mastercard’s Tim Montgomery and Hania Faridi to discuss the company’s approach to fintech partnerships and the need for start-ups to adopt sustainable growth models.

Magdalena Mook, CEO of the International Coaching Federation, discusses the benefits of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders).